NewspaperDirect’s Nicole Alexander and Johanie Marcoux had the opportunity to attend ITB Berlin in March this year.

For those of you that aren’t already familiar with the event, ITB is one of the world’s largest b2b platforms for the travel & tourism industry. This conference is a good opportunity for ND to strengthen existing relationships and develop new partnerships with hoteliers in Partner territories.

Nicole’s main focus was to meet with individual hotels in our Partner territories and introduce them to the ND services that are offered by the local Partner. We are happy to report that she had some excellent conversations with several hotels from Israel, Malaysia, Bulgaria, Cape Verde and Germany. All of the hot leads she received from these territories have been forwarded to the respective Partners for follow up.

Needless to say, even the current global economic conditions did not stop hoteliers from conducting business as usual. This is great news for all of us – many License Partners are already very active in their local hotel markets so the promising feedback we received from hoteliers at ITB is just another indication that the demand for newspapers in the hospitality sector is on the rise.

Cheers,

Sandeep